-- Cars express character fast. And in an action-packed crowd-pleaser, who has time for character development? ''In the case of 'Lara Croft,' '' DeBont says, ''I was looking for a car that represented her daring attitude.'' To contrast the hero cops of his ''Hollywood Homicide,'' Shelton placed staid Harrison Ford in a 5-year-old, boxy Cadillac Eldorado, while hotshot Josh Hartnett drove a snazzy Mustang souped up by Saleen.
-- Cars connote cool. ''We basically found out what were the hottest cars that kids would like to have access to but didn't,'' says John Singleton, director of ''2 Fast 2 Furious,'' which arrives Friday. ''Then we asked, 'What would you do to this car to make it the hottest car you've ever seen?' Then we did it.''
-- A car connection cuts costs. ''The filmmaker has to destroy a lot of cars,'' says director Jonathan Mostow (''Terminator 3: Rise of the Machines,''), who put the film's new female Termatrix in a ''sleek, sexy, powerful, fast'' Lexus convertible coupe. It helps that Lexus' sister company, Toyota, supplies Tundras for Arnold Schwarzenegger.
-- Both car and movie get a boost. Demi Moore drives a Ferrari Enzo in ''Charlie's Angels: Full Throttle,'' and Will Smith gets a Ferrari 575M Maranello in ''Bad Boys II.''
''Where else can you capture more than 20 million viewers to look at the world's most luxurious and high-performance sports cars?'' says Marco Mattiacci of Ferrari Maserati North America.
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